The heart of marketing, according to Emeritus Professor Terry Scout: “Find out what people want, and give it to them.”
Marketing is far more than just selling or advertising. More fundamentally, marketing consists of careful analysis of consumer needs, wants, and preferences, and the development of products and services aligned with what potential customers want.
Drawing from Business Management, Art & Art History, Communication & Media Studies, and other disciplines, the Marketing Minor draws on liberal-arts skills such as research, analysis, creativity, communication, and the application of ethical principles to marketing work. The minor is open to students in all majors.